Celebrity Cruises approached our team with a challenge: they needed a fresh, engaging way to connect with high-value consumers beyond traditional direct mail. Their goal was to create an interactive, multi-platform experience that could build brand affinity and drive users toward personalized offers and travel consultations.

To solve this, I helped lead the design and development of YourWorldisOpen.com—a visually rich, call-to-action–driven microsite that served as the digital centerpiece of the campaign. I contributed to:

• Developing a new visual language to align with the premium brand
• Designing an interactive website experience featuring quizzes, videos, dynamic maps, and user-generated content
• Creating a seamless bridge between segmented direct mailers and digital engagement
• Centralizing traffic from social media campaigns into one conversion-focused hub

The site became a destination for learning about Celebrity’s unique travel offerings, connecting users with travel experts, and delivering rotating nationwide promotions. While the campaign has since concluded and the site is no longer live, it successfully transformed how Celebrity Cruises engaged with its audience, elevating both brand perception and user interaction.