Each year, ICF Next Gov’s creative studio selects a theme to inspire collaboration, creativity, and stronger client relationships. For 2020, I was brought in to design the visual identity for Communicate2Create—a theme focused on empowering creatives to communicate with clarity and purpose.

The challenge was to create a logo that resonated across disciplines, from writers and graphic designers to production specialists and developers. I explored several directions and ultimately delivered a bold, typographic logo paired with iconography that reflected the diversity of creative roles. The final design was versatile and adaptable across multiple touchpoints, including:

• Desktop and mobile wallpapers to keep the theme top of mind
• A branded 4×6 pocket guide, featuring quick tips for clear, impactful communication
• Digital assets and swag, designed to unify and inspire the team throughout the year

The identity helped unify the team and serve as a daily reminder that great ideas start with great communication.