TRI-FOLD BROCHURE & RESPONSIVE B2C EMAIL MARKETING
THE PROJECT
Azamara Cruises is a luxury cruise line who takes pride in being one of the only cruise lines that stay longer at exclusive ports.聽 They recently went through a complete rebranding and remodeling of their ships. In turn, they requested a lead senior designer ( me 馃檪 ) who was familiar with Azamara Cruises’ mission and previous brand to take charge of their direct mailers and B2C email marketing which would set the standard for the rest of their marketing campaigns at Travel Leaders Group. Each brochure is followed by a fully responsive B2C email that mirrors the imagery and copy of the direct mailer.
As a result of the rebranding success, I became the Azamara brand design expert for Travel Leaders Group and proactively trained junior designers in understanding the new look and feel of the brand.
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THE CLIENT
Azamara Cruises
MY ROLE
Lead Graphic Designer
SKILLS / TOOLS USED
Dreamweaver 路 Photoshop 路 InDesign 路 Illustrator 路 HTML/CSS 路 Responsive Design
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