Celebrity Cruises is a luxury award-winning premium cruise line that was seeking a different type of marketing campaign aimed at targeting a larger and more diverse audience. Based on an in-depth review of consumer data and extensive research on Celebrity Cruises’ brand, a highly targeted campaign was determined to be the best solution for its marketing needs and goals.

Throughout this ongoing campaign, each marketing piece showcases Celebrity Cruises’ five brand pillars, specifically tailored to influence Highly Targeted Consumers to sail beyond their own boundaries onboard the award-winning ships of Celebrity. Each piece targets three unique client segments with their own personalized messaging, creating more effective and profitable channels that inspire travelers to seek out Celebrity and “open their worlds.”