Royal Caribbean is an international line of cruise ships and top supplier of Travel Leaders Group. This global cruise line has a diverse consumer base and is known for debuting countless industry “firsts”, such as rock climbing, ice skating, robotic bar-tenders, and surfing at sea. Due to their reputable stature, only a select few senior designers (to include myself) are assigned to collaborate with their marketing team.

This concept ideation was created to pitch a three million dollar high targeting campaign that would target five different segments via five direct mailers (totaling 25 direct mailers), B2C email marketing, social media campaign, and a highly interactive website with quizzes, maps, and ship details to keep the user engaged.