Universal Orlando Resorts approached Travel Leaders Group to create a High Targeting Campaign to promote the differentiators that will inspire the next generation of travelers to seek out the unimaginable thrills and adventures at the ultimate vacation destination: Universal Orlando.

Based on my team’s extensive research of the client’s brand, consumers, and economic cohorts, we came up with three different segments of targeting audience which allowed the campaign to be more specific to the client’s needs and wants. The campaign will consist of five B2C Direct Mailers that cater to each segment, B2B/B2C email marketing, and B2C online articles/interactives that will educate and keep the prospective consumers engaged.