AmaWaterways River Cruises, a renowned award-winning river cruise line, needed help in spreading awareness of their brand in order to adequately compete with rival river cruise lines. Entrusted to fix this issue as the lead designer supported by a team of copywriters, I developed an image driven, perfect-bound magazine filled with enlightening articles about AmaWaterways ships, onboard life, crew, culinary flare, rivers, and destinations which received accolades from the owners of AmaWaterways and earned Travel Leaders Group a million dollar contract.

This unique direct mailer became part of a larger highly targeted campaign which included a social media marketing campaign, a robust online presence, and additional B2C direct mailers that continued to promote AmaWaterways’ brand.