Distinctive Voyages is an incentive driven program that is offered to Travel Leader Group members who sell luxury cruising. The brochure consists of a list of exclusive sailings and suppliers that travel agents can offer to their clients. Unfortunately, this program was losing its potential due to its outdated brochure design and a complete redesign of the brochure was necessary.

As the lead senior designer, I modernized the new Distinctive Voyages brochure by changing the size, paper weight, and layout. Additionally, articles were added to inspire a magazine feel rather than a brochure such as an exclusive article featuring a cruise host subsequently garnering increased interest from travel agents. Due to the new design’s success and popularity at the Travel Leaders Group International Conference in 2017, the same look and feel was adopted for the 2018 issue.