JOINT CYBER DEFENSE COLLABORATIVE

Built from the ground up -> logo, style guides, merch, and digital platforms.

THE CHALLENGE

JCDC needed a visual identity that could represent its mission of uniting diverse cybersecurity partners to share threat intelligence and build a more resilient cyber ecosystem. The branding had to be bold, modern, and meaningful, balancing technical authority with collaborative spirit.

THE GOAL

Wanted to avoid the overused “government seal” look and instead create a distinctive brand that stood out from traditional federal agency visuals.
Sought a modern identity that would resonate not just within government, but also across the private sector and cybersecurity industry.
Needed a recognizable mark that could scale from formal government presentations to social media, swag, and partner events without losing impact.

THE CLIENT

Cybersecurity and Infrastructure Security Agency (CISA) | Joint Cyber Defense Collaborative (JCDC)

MY ROLE

Brand Strategy, Visual Design, Art Direction, Team Lead

SKILLS / TOOLS USED

Adobe Illustrator, Photoshop, InDesign · Microsoft PowerPoint· 508 Compliance · Sketching/Illustration

MY APPROACH

Discovery

Identity

Guidelines

Rollout

Discovery & Strategy

I researched JCDC’s mission and audience, analyzed visual trends across federal and defense agencies, and identified opportunities to make JCDC stand out as a modern, collaborative cybersecurity leader.

VISUAL IDENTITY DESIGN

I created a shield-style logo using the JCDC acronym and built a color palette inspired by the infosec color wheel, drawing from purple, red, blue, and green teams to reflect the collaborative nature of cyber defense.