CONCEPT IDEATION & ART DIRECTION PROPOSAL FOR A HIGH TARGETING CAMPAIGN
THE PROJECT
Royal Caribbean is an international line of cruise ships and top supplier of Travel Leaders Group. This global cruise line has a diverse consumer base and is known for debuting countless industry “firsts”, such as rock climbing, ice skating, robotic bar-tenders, and surfing at sea. Due to their reputable stature, only a select few senior designers (to include myself) are assigned to collaborate with their marketing team.
This concept ideation was created to pitch a three million dollar high targeting campaign that would target five different segments via five direct mailers (totaling 25 direct mailers), B2C email marketing, social media campaign, and a highly interactive website with quizzes, maps, and ship details to keep the user engaged.
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THE CLIENT
Royal Caribbean International
MY ROLE
Art Direction · Visual Design
SKILLS / TOOLS USED
Sketching · Prototyping · Storyboarding · Photoshop · InDesign · Illustrator
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